From Hellgatewiki.com

An archived Hellgate: London feature. See the Hellgate Archives for more.

Feature: EA Europe PR Spokesperson Interview
Date: February 24, 2007
Source: inHellgate.de

inHellgate.de Interview

inHellgate.de: Who established the contact between Electronic Arts and Flagship Studios? How did both partners come in contact with each other?

EA: The agreement was mutual. Everyone at EA Partners is extremely excited to be working with the teams at Flagship Studios and Namco Bandai Games to make Hellgate: London a success, and vice versa. We’re all focused on giving the game the blockbuster global launch that it deserves.

inHellgate.de: What is the motivation from Electronics Arts to be sales partner for Hellgate: London? What are your expectations and anticipations related to this?

EA: EA Partners is always looking to work with talented studios like Flagship or Crytek. We believe that both sides can profit from a partnership like this. The studio brings a lot of talent and creativity into this while EA can offer a lot of production and development experience as well as an unrivalled marketing organization. By working together we will make a great game even greater and will help it to a successful global launch.

inHellgate.de: What are Electronic Arts responsibilities and functions in the capacity of being sales partner?

EA: EA is responsible for the marketing, sales and distribution of Hellgate: London in North America and Europe. This means that we will support Hellgate with our marketing and PR organizations and that we will help it to a successful launch through our distribution team.

inHellgate.de: What is Electronics Arts going to do in order to promote the game?

EA: We will make sure through our marketing and PR campaign that Hellgate London will receive the attention it deserves. We cannot disclose any details about our upcoming campaign at this stage.

inHellgate.de: Can we expect to see Electronic Arts and Flagship Studios both together on exhibitions as for instance the Games Convention Leipzig?

EA: Definitely yes. We cannot go into detail on when and where we will show the game together but you can be sure that EA and Flagship will be present at all major exhibitions.

inHellgate.de: Common question: What is your forecast of the game?

EA: Details about our forecast cannot be disclosed.

inHellgate.de: Do you strive for a world-wide simultaneous release?

EA: Definitely yes.

inHellgate.de: Do you even aspire Hellgate: London to become a new bestseller in the EA range? What sales figures do you imagine?

EA: We strongly believe that Hellgate London will be very successful. Flagship studios are very talented as well as experienced and together with the sales and marketing experience of EA we are sure that Hellgate will be a hit that all gamers can look forward to.

inHellgate.de: How do you want to reach low age restrictions for the game? Do you want to reach that at all?

EA: Flagship Studios are concentrating on making the best game possible rather than targeting a specific age rating.

inHellgate.de: Is the partnership with Flagship Studios' Hellgate: London unique or do you plan to be sales partner for further upcoming titles from Flagship Studios?

EA: EA, NAMCO BANDAI and Flagship Studios are focused on the release of Hellgate: London. No announcements have been made about future projects.